Marketing the Arnold Schwarzenegger Way.

About a year ago I worked with the talented people from Motion City Studios (@davemakesmovies @cstina) My job/challenge was to get them some serious exposure, and do it on a seriously tight budget. Although there was not a lot of money in the marketing budget, one thing this crew was not short on was creativity and guts. So developing the "Get 2 Da Choppa" campaign gave me a long leash on what I was allowed to Read More...

the Exchange

fredA few months ago I watched a speech given by Donald Miller who talked about the Industrial Revolution and the effect it had on men in the United States. It looked at the value and quality of life and how it changed as a result of that period in history. Carpenters, farmers, machinists, millwrights all worked from their homes. Its funny that when we look back at those men we can imagine them getting up before dawn at their kitchen table drinking a hot